love to live in hoover

The City of Hoover received an award as the best city to live in Alabama in 2022. Along with the team at Content Logistix, I art directed a campaign to draw attention to the award through signage, social media, a press release, and giant vinyl-coated PVC origami heart installations, with QR codes that let back to the award announcement.

The campaign was awarded a silver AAF Birmingham Addy Award.